RELAX. I’VE GOT THIS.
As a HomeOwner, you need & deserve the best real estate and real-world business experience, marketing expertise & negotiation skills to close your property sale in the shortest time frame, at the best price, and make the process as smooth and trouble-free as possible.
That takes a great Plan that establishes the right price, and uses the right approach to gain the maximum exposure for your home. As a licensed Broker, John brings the market knowledge, and the financial acumen to consider all the variables for positioning your Home, that distinguishes him from the tens of thousands of part-time Realtors in the market. And that initial price is a key to selling for top dollar.
In this market, if the homeowner sets the starting price too high, we know that not only will the Seller not receive ANY offers, but as the “days on market” build up, Buyers will assume that problems exist and that everyone else in the market values the home much less, and the final sale price will be lower than it should have sold for.
We have heard so many people say “I just want to try the higher price, because I am not in a hurry, so I might find the right Buyer”. John will explain to you why that strategy does not work, and will backfire.
The other key element to the Sale is exposure, and that is what John does best. Today’s Luxury Buyers are searching on-line, and if they are looking for a home similar to yours, we want yours to be noticed, and we use almost every available Real Estate site for exposure. Pairing John’s experience with the industry-leading Coldwell Banker marketing-tools gives you: More Exposure, More Often, in More Mediums, at Higher Quality than any other Real Estate Company, in the world.
John’s also blogs, emails, and alerts his network and contacts, and uses CB “Targeted Interest Buyer” programs to reach selected Luxury Home Buyers with print and electronic magazines, videos, messages, and blogs. These audiences include art, wine, and automobile collectors, yacht and jet owners, horse breeders and polo players, golf and tennis enthusiasts, and other interest groups.
John ensures that the focus is on your listing:
- All his Luxury listings are featured in large format in Coldwell Banker’s own “View” Magazine.
- Thanks to John’s participation in Coldwell Banker’s exclusive programs, you receive Featured Branding for your property on All Major Real Estate Buyer sites, and over 900 other sites, generating 3 TIMES the VIEWS.
- John’s listings on Realtor.com, Trulia, Zillow and other major sites, are ALL “Showcase Listings”, to give his clients increased visibility, exposure, buyers, & offers.
John responds instantly to buyers thanks to Coldwell Banker’s exclusive HomeBase InTouch system, connecting online buyers within seconds of their inquiry.
John loves our Exclusive Coldwell Banker Benefits.